Digital Marketing Specialist

Job Title: Digital Marketing Specialist Location: Frankfurt am Main, Germany Company: BYD Automotive GmbH About BYD Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team. BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem. BYD Automotive GmbH is a leading global electric vehicle manufacturer specializing in innovative, sustainable mobility solutions. As part of the BYD Group, the company focuses on developing cutting-edge electric cars, integrating advanced technology with eco-friendly design to drive the future of transportation.  Key Responsibilities: • Develop and implement performance-driven digital strategies to increase website traffic and optimize user conversion. • Plan, execute, and optimize biddable media campaigns across platforms such as Google Ads, Meta, and Bing, using data-informed keyword targeting and bid management. • Manage programmatic advertising initiatives to efficiently reach defined target audiences at scale. • Drive SEO strategy by improving site structure, metadata, keyword content, and backlink profiles to boost organic visibility. • Continuously optimize website performance, focusing on speed, mobile responsiveness, and user experience to enhance lead generation and conversion rates. • Monitor campaign performance using analytics tools and provide actionable insights to improve effectiveness and ROI. Requirements: • Bachelor’s degree in Marketing, Digital Media, Communications, or a related field. • At least 5–6 years of hands-on experience in digital marketing, with a strong focus on SEO and paid media. • Proficient in managing campaigns across Google Ads, Meta (Facebook/Instagram), and Bing Ads. • Solid understanding of programmatic advertising platforms and audience targeting strategies. • Strong knowledge of SEO best practices, analytics tools (e.g., Google Analytics, Search Console), and web optimization techniques. • Experience with CMS systems and a good eye for UX/UI and conversion rate optimization (CRO). • Fluency in English and German is required. Why Join Us? • Opportunity to work in a dynamic and innovative industry. • Competitive salary and benefits. • Exposure to global automotive trends and strategies. • A collaborative team environment that fosters professional growth.