Product Manager

About BYD Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team. BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem. The Product Manager is responsible for the market-specific definition, positioning, and management of vehicle products from a Chinese manufacturer in the German market. This role bridges product management, sales, pricing strategy, and market introduction — with the objective of ensuring competitiveness, profitability, and strong brand perception. Core Responsibilities 1. Market and Competitive Analysis • Conduct price positioning analyses based on MSRP (list price) and transaction prices. • Perform equipment-adjusted competitive analyses to ensure objective product positioning. • Monitor financing and leasing offers across competitors and align with captive finance partners. 2. Product Definition and Positioning • Define product segments and determine market-specific specifications in alignment with HQ. • Identify and communicate Unique Selling Propositions (USPs) and craft a compelling product story to support marketing and sales. • Define product improvement areas based on customer, or DEALER feedback, benchmarking, and market performance. • Ensure price and trim harmonization across the model range. 3. Pricing, Margin, and Residual Value Management • Develop pricing strategies in close cooperation with HQ and the local sales organization. • Set Residual Value (RV) targets in collaboration with Sales, Fleet, and Used Car departments. • Monitor margins, campaign performance, and price actions to achieve sales and profit objectives. 4. Launch and Lifecycle Management • Develop and manage the product launch plan, including market introduction activities, dealer communication, and campaign coordination ( with Marketing department). • Oversee WLTP certification and homologation processes in cooperation with engineering and compliance teams. • Manage end-of-life (EOL) activities: phase-out planning, special editions, price measures, and sell-out deadlines per model. 5. Internal and External Coordination • Act as a key liaison between the Chinese headquarters and local stakeholders, ensuring alignment on product and pricing decisions. • Coordinate with Sales, Marketing, Aftersales, Fleet, and Finance to ensure an integrated market approach. • Support the marketing department with product communication, launch campaigns, and storytelling content. Objectives • Ensure competitive and profitable product positioning within the German market. • Support sales growth through data-driven product and pricing strategies. • Strengthen the brand perception and credibility of Chinese automotive products in Europe. • Promote our product at any time internally externally and for all stakeholders. Personal Competencies • Strategic and analytical thinker with strong commercial acumen. • High attention to detail and a proactive, results-oriented mindset. • Excellent stakeholder management and cross-functional coordination skills. • Comfortable working in a fast-paced, entrepreneurial, and multicultural environment. • min. 5 years working experience Location: Frankfurt am Main